Email Marketing Campaigns with GoSiteMe
Email marketing remains one of the highest-ROI channels for businesses. GoSiteMe includes built-in email campaign tools that let you design, send, and track marketing emails without needing a separate service. This guide covers setting up and running effective campaigns.
Accessing Email Campaigns
- In your GoSiteMe Dashboard, go to Marketing → Email Campaigns.
- If this is your first time, you will be prompted to verify your sending domain and set up authentication (SPF, DKIM).
Building Your Email List
- Signup forms: Create embeddable forms under Marketing → Forms. Place them on your website, landing pages, or blog.
- Import contacts: Upload a CSV of existing subscribers. GoSiteMe validates email addresses and removes duplicates automatically.
- Segmentation: Organize subscribers into segments (e.g., new customers, repeat buyers, newsletter-only) for targeted messaging.
Creating a Campaign
- Click New Campaign.
- Choose a campaign type: Newsletter, Promotional, Announcement, or Drip Sequence.
- Select a template or start from scratch with the drag-and-drop editor.
- Add content blocks: text, images, buttons, dividers, social media links, and product cards.
- Personalize with merge tags:
{{first_name}},{{company}},{{last_purchase}}. - Write a compelling subject line. Use Alfred for suggestions: "Alfred, suggest 5 subject lines for a spring sale email."
- Preview the email on desktop and mobile views.
- Select the recipient segment and schedule the send time.
A/B Testing
Test two versions of your email to optimize performance:
- Split your audience automatically (e.g., 20% receive Version A, 20% receive Version B).
- After a set time, the winning version is sent to the remaining 60%.
- Test subject lines, sender names, content, or send times.
Tracking & Analytics
After sending, monitor these metrics in real time:
- Open rate: Percentage of recipients who opened the email.
- Click rate: Percentage who clicked a link.
- Unsubscribe rate: Keep this below 0.5% for healthy list hygiene.
- Bounce rate: Hard bounces are automatically removed from your list.
Compliance
GoSiteMe ensures your campaigns comply with CAN-SPAM, GDPR, and CASL. Every email automatically includes an unsubscribe link, your physical mailing address, and proper opt-out handling.